WHY MEASURE CUSTOMER PROFITABILITY?
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WHY MEASURE CUSTOMER PROFITABILITY?

Running a business is rarely straight forward. There are many moving parts to consider before you measure customer profitability: According to Wikipedia, Customer Profitability Analysis (CPA) is a management accounting and a credit underwriting method, allowing businesses and lenders to determine the profitability of each customer or segment of customers, by attributing profits and costs […]