DATA ANALYTICS
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Why Sales Rep Should Use Data Analytics?

Why do some sales reps consistently attain or exceed their goals, but others do not? Many sales reps follow a certain way of doing activities. Adopting new processes, tools or technologies that bring changes to these activities often lead to resistance. Sales reps usually rely on their personal knowledge and experience to manage their approach […]

The Price of Light Is Less Than The Cost of Darkness
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The Price of Light Is Less Than The Cost of Darkness

The price of light is less than the cost of darkness. -Arthur C. Nielsen, Market Researcher & Founder of Nielsen Corporation I ran across this quote while researching my first blog for this forum. Arthur Nielsen quoted this over 60 years ago and it still sounds fresh. Since we founded EZlytix a little over two […]

ANALYTICS NEED FOR MANUFACTURING ORGANIZATIONS
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ANALYTICS NEED FOR MANUFACTURING ORGANIZATIONS

Why It Is Necessary? Many manufacturing organizations face stiff competitive challenges. Existing competitors are introducing disruptive products at a frenetic pace. New competitors are entering our markets at an alarming rate. Most importantly, customers (or potential customers) are armed with detailed information that increases margin pressures. Larger manufacturing companies have been employing analytics solutions for […]