WHY MEASURE CUSTOMER PROFITABILITY?
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WHY MEASURE CUSTOMER PROFITABILITY?

Running a business is rarely straight forward. There are many moving parts to consider before you measure customer profitability: When you measure customer profitability, you improve customer profitability Markets change on a routine basis Customers’ behaviour changes due to a variety of reasons New/competing products are introduced on a routine basis Competitors can alter their […]

HOW ANALYTICS CAN IMPACT ON YOUR SALES PERFORMANCE
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HOW ANALYTICS CAN IMPACT ON YOUR SALES PERFORMANCE

In the fine print and in the numbers lies critical information. Dig deep brave data divers and the rewards will merit the effort. Data miners will tell you there’s gold in them there fields, but what is the impact of analytics on sales, on your costs and performance. And how can data impact your bottom […]

HOW ANALYTICS CAN HELP VP SALES
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HOW ANALYTICS CAN HELP VP SALES

When it comes to increasing sales, different companies use a variety of tactics and systems. But, if you’re wondering how analytics can help VP sales, continue reading! One of the best ways to help increase your sales is by analyzing the swathes of data you already possess. While lots of firms already have multiple systems […]

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WHY YOU NEED AN ANALYTICS AS A SERVICE SOLUTION

Every organization generates a large volume of data from multiple sources and it has changed the way business is done. Businesses know they need to dig into their data to unlock the efficiency and improved services buried in that information. The value of applying data to operations and business processes has resulted in competitive advantages […]