Why Measure Customer Profitability?

Running a business is rarely straight forward. There are many moving parts to consider before you measure customer profitability: When you measure customer profitability, you improve customer profitability Markets change on a routine basis Customers’ behaviour changes...

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Why Measure Customer Profitability?

Running a business is rarely straight forward. There are many moving parts to consider before you measure customer profitability: When you measure customer profitability, you improve customer profitability Markets change on a routine basis Customers’ behaviour changes...

How Analytics Can Help VP Sales

When it comes to increasing sales, different companies use a variety of tactics and systems. But, if you’re wondering how analytics can help VP sales, continue reading! One of the best ways to help increase your sales is by analysing the swathes of data you already...

The price of light is less than the cost of darkness

The price of light is less than the cost of darkness. -Arthur C. Nielsen, Market Researcher & Founder of Nielsen Corporation I ran across this quote while researching my first blog for this forum. Arthur Nielsen quoted this over 60 years ago and it still sounds...

How Analytics Can Impact On Your Sales Performance

In the fine print and in the numbers lies critical information. Dig deep brave data divers and the rewards will merit the effort. Data miners will tell you there's gold in them there fields, but what is the impact of analytics on sales, on your costs and performance....

Why you need an Analytics as a Service solution

Every organization generates large volume of data from multiple sources and it has changed the way business is done. Businesses know they need to dig into their data to unlock the efficiency and improved services buried in that information. The value of applying data...

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